problem with hdd multimedia player

Hello all,
I have a woxter HDD multimedia player model i-Cube xdiv 35 xp slim. It has
a 250GB hard disk and a memory card reader. When I switch it on, on screen
appears a message telling "initializing... do not power off" forever, so I
can not reproduce movies nor use ir because this message never dissapears
and main menu is never shown. The hard disk seems to work correctly as an
external usb storage device.

I have reformatted the hard disk with FAT32 file system which is the one
required by the firmware. I used acronis disk director suite software (it
makes a quick format) with no success to make the woxter work.

I'd appreciate it very much if someone could provide me with a solution
for this piece of malfunctioning hardware.

Thanks in advance,
Pedro